My Way is an educational platform, developed by Kids&Us with full security measures and content, user interaction and optimal exposure time controls.
It is not a video game or a social network and, therefore, its objective is not just to get through screens, reach levels or achieve a lot of points or rewards. There is a degree of game playing, but this is not ‘playing for the sake of gaming’. The game and its rewards are a means of learning stimulation to provide language recognition and a sense of achievement and progress. In short, the essential motivational factors for successful learning. It also, on many occasions, fosters empathy and collaborative learning, rewarding both individual effort and teamwork to achieve a common goal.
On the other hand, the use of technology comes from the desire to provide Kids&Us students with an experience adapted to each student’s needs. Technology makes it possible to progress by personalising learning and giving each student the best individual formula for their development.
Last but not least, My Way is a safe and controlled space. On the one hand, there is a weekly time limit of one hour within the complementary play space section, My Place. On the other, the student cannot interact openly or in an uncontrolled manner. They can see the progress of their peers and exchange avatar accessories, and, again, we do this to encourage healthy competition linked to the achievements that come from perseverance and dedication to learning.
Ultimately, My Way has been created from and for Kids&Us in close collaboration with a team of professionals linked to MIT (Massachusetts Institute of Technology). In addition, ethics leaders from Harvard and Northeastern University in the United States as well as ethics advisors from Interpol and Microsoft have provided guidance.